Creator · Beauty · Lifestyle

Beauty,
in her own
everyday.

Sana creates warm, personal beauty content that makes discovering a new favorite feel like getting a recommendation from a friend.

Start a collaboration ↗Explore the media kit

✳✦

On Instagram10.8Kcommunity

Sana in a candid lifestyle moment from her Instagram content

Beauty, with a personal touch

The 30-day snapshot

Small community.
Big conversation.

A highly visual feed built around beauty discoveries, approachable makeup and moments from everyday life.

10,843Instagram followers

515KViewers · 30 days

99KReel views · 30 days

54Reels published

Instagram insights · October 7–November 6, 2026. Engagement activity in the same period: 8.9K likes, 936 comments, 505 reposts, 280 shares and 525 saves.

Who she reaches

Beauty lovers,
near and far.

Sana’s audience is led by women, with a strong 18–34 core and a clear U.S. base. Her South Asian community adds meaningful cultural connection and discovery across markets.

Audience profile

Women69.6%

Men30.4%

Age 18–2428.2%

Age 25–3436.4%

Top countries

United States78.4%

Pakistan17.0%

Top cities
Karachi 16.7% · Lahore 10.1% · New York 9.1% · Rawalpindi 4.2% · Los Angeles 4.1%

From Sana’s own feed

Brands she loves
and has featured.

A selection of beauty, skincare, fragrance and everyday favorites that have appeared in Sana’s content.

rhode MARC JACOBS Rare Beauty CHANEL SEPHORA KYLIE COSMETICS KAYALI HUDA BEAUTY GARNIER RYZE

Featured brands reflect Sana’s personal interests and content. Their inclusion does not imply a paid partnership, sponsorship or formal brand relationship.

A peek at the feed

Beauty in real life.

From trying a new lip to deciding what’s worth the splurge, Sana brings a friendly point of view to the products and rituals she loves.

Sana recreates a Charlotte Tilbury makeup look

Makeup · Product storytelling

Looks worth trying

Lifestyle · Beauty moments

Little discoveries

Sana shares a cozy coffee and wellness moment

Lifestyle · Everyday routine

Part of the day

Try-on & first impression

Clear, conversational product discovery that feels personal and easy to follow.

Beauty tutorial Reel

Routine-led makeup looks, focused product features and saveable tips.

Stories & everyday use

Natural touchpoints for launches, favorites, offers and behind-the-scenes moments.

For brand partners

Let’s make something
people want to watch.

Open to thoughtful partnerships in beauty, makeup, skincare and lifestyle. Sana brings an approachable on-camera presence, product curiosity and content that fits naturally into her community’s feed.

Message Sana on Instagram ↗